Airbnb – App User Interface Design
Airbnb is one of the world’s most popular platforms for travelers seeking fast, affordable, and convenient accommodation. As user expectations evolve, platforms like Airbnb must adapt to meet the demand for more personalized, seamless, and intuitive digital experiences. This project explores a refreshed UI concept that enhances usability while preserving the core functionality millions rely on.
- Client Airbnb
- Service Hospitality
- Team Project Manager, UX & UI Designer
Challenges and Solutions
Scope of Work
I took a deep dive into the core of the service, aiming to understand where users encountered friction. Identifying these key pain points required thorough research and analysis. With input from the team, I mapped out a basic user journey to visualize the essential user flows and highlight areas for improvement. From there, I developed initial wireframes, continuously refining them through feedback and iteration. Once we were confident in the structure, we progressed to the next phase of the design process.
Milestones
Information Architecture
Lo-Fi Wireframes
Branding
Moodboards
Design Systems
Hi-Fi Prototypes
Insights & Recommendations
- Users expect tailored experiences—designs that adapt to their preferences can significantly boost satisfaction and retention.
- Simplifying user flows and reducing cognitive load improves task success rates and overall engagement.
- A unified visual language across the app builds trust, enhances usability, and strengthens brand identity.
- Regular feedback from real users ensures the design remains intuitive, relevant, and aligned with evolving needs.